CodeEffect is based in Pforzheim. From here, we collaborate with companies from industry and technology across Germany.
Collaboration is primarily digital. When it makes sense or is necessary, we also come directly to your location.
Frequently Asked Questions about 3D Visualizations with CodeEffect
What is CodeEffect?
CodeEffect makes complex products visually understandable. We develop interactive 3D visualizations that allow companies to present complex machines, devices, and systems in a way that customers can understand more quickly.
The goal is not 'beautiful 3D', but a tool that works in everyday life: in sales, on the website, in online meetings, or in training. Especially for products with many variants, 3D helps to not only describe options but make them visible.
For which industries and companies is an interactive 3D solution worthwhile?
Interactive 3D solutions are worthwhile wherever products require explanation. This is particularly common in mechanical and plant engineering, industrial companies, automotive, and all technical products where functions, processes, or variants need to be explained.
Typical situations where 3D is particularly helpful:
There are many configurations and options that are difficult to explain.
Prospects need to 'imagine' how something works or looks.
Decisions take a long time because internal questions arise.
Sales often need on-site appointments to make things tangible.
In short: The more complex the product and the greater the need for explanation, the greater the benefit of interactive 3D visualization.
What can I use the 3D visualizations for?
You can use 3D visualizations for sales, marketing, and training.
In sales, products become easier to understand in conversations because variants and functions are directly visible. This works on-site as well as in online meetings.
In marketing, high-quality renderings can be used for product pages, landing pages, or campaigns.
And in training, processes, functions, or machine operation can be illustrated clearly. Especially when real machines are not always available or when you want to explain safely before someone works practically.
What is the difference between interactive 3D visualizations and traditional renderings?
Renderings show a snapshot. Interactive 3D visualizations show possibilities. A rendering is usually a static image or a finished video: it looks good, but it always remains the same view.
An interactive 3D visualization can be rotated, opened, viewed in detail, and – depending on the setup – configurations can be changed. This is especially important in sales because prospects do not just see 'an example' but understand what their variant looks like.
I want to know if this is suitable for us. How much does a consultation cost?
The initial consultation is free and non-binding. In this conversation, we look at your products, your sales process, and the areas where a lot of explanation is currently needed.
We clarify pragmatically:
Where are the delays in sales?
Which products/variants are the hardest to convey?
Which deployment form is better: sales, website, both?
You will receive a proposal and a rough direction of what a sensible concept could look like. Then you can decide at your leisure whether you want to take the next step.
How does a project with CodeEffect work?
We work in clear steps with regular interim results.
At the beginning, there is a kick-off meeting where we clarify goals, products, variants, and existing data (e.g., CAD). Then we develop your 3D visualization: you see the first results early and provide feedback before everything is 'finished'.
This ensures that the visualization really works as the sales team needs it. After fine-tuning and approval, the handover takes place.
How long does the implementation take?
The duration depends on the scope. The number of products, the complexity of the machines, and how many variants and functions need to be represented are decisive.
In the initial consultation, it is usually possible to estimate the realistic scale and how to prioritize sensibly.
Do you need our CAD data?
Yes, and that's exactly one of the biggest advantages.
As a machinery or industrial company, you usually already have CAD data of your products. We use this directly as the basis for the 3D visualization.
For you, this means: no additional creation effort, no new data formats, no duplicate work. We work with what you already have and prepare this data so that it is understandable for sales and customers.
We translate your existing CAD data into interactive 3D models that can be displayed, explained, and configured in sales.
If data is missing or incomplete in individual cases, components can be supplemented, for example, based on drawings, photos, or references. The goal remains the same: A clear representation without additional effort for your team.
Do I need special hardware or expensive devices?
No. The visualization works normally on a screen.
Laptop, tablet, or PC are sufficient. You can use the 3D visualization in meetings, presentations, or online meetings.
Additionally, there is the possibility to use content immersively (e.g., VR/XR). However, this is an option and not a requirement. For most sales applications, screen usage is the standard because it fits most easily into existing workflows.
Can the machine be shown 'in the room'?
Yes, optionally the visualization can also be made spatially experienceable.
This is especially helpful for understanding size ratios, proportions, and space requirements. This reduces misunderstandings, especially with larger machines or systems.
Can the solution be expanded later if our product portfolio changes?
Yes. New products, new variants, or changes can be added without having to rebuild everything. This is especially important because product portfolios in the industry are rarely static.
On request, we also take care of maintenance and further development. This way, 3D is not a one-time project, but a permanently usable foundation.
How does CodeEffect differ from traditional 3D agencies?
Traditional 3D agencies often focus heavily on individual images or marketing assets. This can look good, but it doesn't automatically help in everyday sales, especially with many variants or when products change.
CodeEffect focuses on real product data, configurability, and long-term usability. The focus is on making 3D useful in everyday life, saving time, replacing explanations, and facilitating decisions.
We use cookies and other technologies on our website. Some of them are essential, while others help us improve this website and your experience. Personal data may be processed (e.g., IP addresses), for example, for personalized ads and content or ad and content measurement. For more information on how we use your data, please see our Privacy Policy. You can revoke or adjust your selection at any time under Settings.
